{"id":2607,"date":"2023-08-08T08:10:12","date_gmt":"2023-08-08T08:10:12","guid":{"rendered":"http:\/\/serano.clapat-themes.com\/?post_type=serano_portfolio&#038;p=2607"},"modified":"2024-02-01T19:36:13","modified_gmt":"2024-02-01T18:36:13","slug":"urban-art","status":"publish","type":"serano_portfolio","link":"https:\/\/www.yougodigital.net\/?serano_portfolio=urban-art","title":{"rendered":"Immobiliare.it"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2607\" class=\"elementor elementor-2607\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fdb498 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"4fdb498\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd0cb03\" data-id=\"bd0cb03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0cc451 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b0cc451\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/71vfyTEeJAL.png\" class=\"attachment-large size-large wp-image-3064\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/71vfyTEeJAL.png 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/71vfyTEeJAL-300x146.png 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/71vfyTEeJAL-768x375.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7d5fe6\" data-id=\"c7d5fe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-609dd03 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"609dd03\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a862e elementor-widget elementor-widget-text-editor\" data-id=\"d5a862e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Our role as performance marketing specialists and data analysts for Immobiliare.it involved managing a substantial advertising budget of over 30 million euros across major online advertising platforms, including Meta, Google, Sky Advertising, and several others like TikTok, Mitula, Criteo, RTB House, Taboola, and Outbrain.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e4a13a dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"6e4a13a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68b9579\" data-id=\"68b9579\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-051a1a0 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"051a1a0\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Implemented Strategies\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b8275 elementor-widget elementor-widget-text-editor\" data-id=\"c2b8275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We utilized our expertise in ad management to optimize campaigns across more than 12 different advertising platforms. This involved developing tailored strategies for each platform, ensuring maximum reach and engagement with potential clients.<\/p><p>Our data analysts played a crucial role in handling millions of data points. We implemented advanced big data management techniques to analyze user behavior, preferences, and trends, which informed our advertising strategies and contributed to more effective targeting and higher conversion rates.<\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Our efforts spanned various aspects of digital marketing, including app install campaigns, lead generation, website and blog traffic enhancement, and monetization strategies. We employed the latest technologies and methods to manage the extensive budget effectively, driving significant results in terms of user engagement and revenue generation.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4506350\" data-id=\"4506350\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0260c3f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0260c3f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-33-1024x683.png\" class=\"attachment-large size-large wp-image-3063\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-33-1024x683.png 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-33-300x200.png 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-33-768x512.png 768w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-33-1536x1024.png 1536w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-33-2048x1365.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12725e7 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"12725e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf2ed18\" data-id=\"bf2ed18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc7304c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dc7304c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"630\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Screenshot-2024-02-01-at-16.28.22-1024x630.png\" class=\"attachment-large size-large wp-image-3069\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Screenshot-2024-02-01-at-16.28.22-1024x630.png 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Screenshot-2024-02-01-at-16.28.22-300x185.png 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Screenshot-2024-02-01-at-16.28.22-768x473.png 768w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Screenshot-2024-02-01-at-16.28.22.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25c5911\" data-id=\"25c5911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee8796 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"2ee8796\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Achievements\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e1273 elementor-widget elementor-widget-text-editor\" data-id=\"94e1273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Our efforts significantly contributed to establishing Immobiliare.it as the leading real estate portal in Italy, dominating the market in terms of property listings and user preference.<\/span><\/p><p>The focused app install campaigns and other digital marketing activities led to a substantial increase in app usage and overall profits for the company.<\/p><p>Our collaboration with Immobiliare.it over two years showcases our ability to manage large budgets across various platforms effectively, leveraging data analytics and performance marketing to solidify a brand&#8217;s leading position in a competitive market.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[28],"class_list":["post-2607","serano_portfolio","type-serano_portfolio","status-publish","hentry","portfolio_category-lead-generation"],"_links":{"self":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio"}],"about":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/types\/serano_portfolio"}],"version-history":[{"count":3,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2607\/revisions"}],"predecessor-version":[{"id":3070,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2607\/revisions\/3070"}],"wp:attachment":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2607"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=2607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}