{"id":2608,"date":"2023-08-08T08:11:43","date_gmt":"2023-08-08T08:11:43","guid":{"rendered":"http:\/\/serano.clapat-themes.com\/?post_type=serano_portfolio&#038;p=2608"},"modified":"2024-02-01T19:36:15","modified_gmt":"2024-02-01T18:36:15","slug":"black-tools","status":"publish","type":"serano_portfolio","link":"https:\/\/www.yougodigital.net\/?serano_portfolio=black-tools","title":{"rendered":"Zoetis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2608\" class=\"elementor elementor-2608\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b240e dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"00b240e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74f949b\" data-id=\"74f949b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e8db18 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7e8db18\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"386\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Zoetis_logo.svg_-1024x386.png\" class=\"attachment-large size-large wp-image-3048\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Zoetis_logo.svg_-1024x386.png 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Zoetis_logo.svg_-300x113.png 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Zoetis_logo.svg_-768x289.png 768w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Zoetis_logo.svg_.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62809a8\" data-id=\"62809a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1b35ad text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"d1b35ad\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48de357 elementor-widget elementor-widget-text-editor\" data-id=\"48de357\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Our long-standing partnership with Zoetis has been focused on conceptualizing and executing a robust digital marketing strategy aimed at boosting the sale of their services and products.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e2d39 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"43e2d39\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aaddb48\" data-id=\"aaddb48\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1f841 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"9c1f841\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Implemented Strategies\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3612a18 elementor-widget elementor-widget-text-editor\" data-id=\"3612a18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We crafted a comprehensive digital marketing plan from scratch, which involved a deep understanding of Zoetis&#8217; products, particularly in the diagnostic sector, and the unique regulatory challenges in the animal health industry.<\/p><p>Our focus was on regeneration campaigns to acquire potential customers for various Zoetis products. We utilized platforms such as Facebook and Google to target and engage with the relevant audience effectively.<\/p><p>We provided extensive data analysis services and supported the marketing managers in developing their marketing plans. This included identifying key market trends, customer behaviors, and product opportunities.<\/p><p>We managed and maintained Zoetis&#8217; Facebook page, which is specifically targeted at dairy cow breeders and practitioners of precision livestock farming. Our content strategy was tailored to engage this niche audience and provide them with valuable insights and information.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28ed767\" data-id=\"28ed767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3df511a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3df511a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-32-1024x683.png\" class=\"attachment-large size-large wp-image-3047\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-32-1024x683.png 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-32-300x200.png 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-32-768x512.png 768w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-32-1536x1024.png 1536w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Progetto-senza-titolo-32-2048x1365.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1079b16 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"1079b16\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecbaa3f\" data-id=\"ecbaa3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed042d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6ed042d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/maxresdefault-e1706798654649-1024x532.jpg\" class=\"attachment-large size-large wp-image-3046\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/maxresdefault-e1706798654649-1024x532.jpg 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/maxresdefault-e1706798654649-300x156.jpg 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/maxresdefault-e1706798654649-768x399.jpg 768w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/maxresdefault-e1706798654649.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91d806d\" data-id=\"91d806d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a49cad2 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"a49cad2\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Achievements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a523bc7 elementor-widget elementor-widget-text-editor\" data-id=\"a523bc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Our campaigns have successfully acquired a large number of leads for various products, contributing substantially to the company&#8217;s revenue.\u00a0<\/span><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Despite strict regulatory limitations and a controlled advertising budget, we helped Zoetis increase his 100+ million euros revenue each year.<\/span><\/p><p>Our efforts in content creation and digital marketing have established a strong online presence for Zoetis, particularly among livestock breeders and farmers.\u00a0<span style=\"font-weight: var( --e-global-typography-text-font-weight );\">The success of our digital marketing initiatives has fostered a lasting relationship with Zoetis, spanning over six years and continuing to yield positive results.<\/span><\/p><p>Our work with Zoetis highlights the importance of a well-planned digital marketing strategy in the highly regulated pharmaceutical industry and demonstrates our ability to drive significant business outcomes in this challenging environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[30],"class_list":["post-2608","serano_portfolio","type-serano_portfolio","status-publish","hentry","portfolio_category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio"}],"about":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/types\/serano_portfolio"}],"version-history":[{"count":5,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2608\/revisions"}],"predecessor-version":[{"id":3138,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2608\/revisions\/3138"}],"wp:attachment":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2608"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=2608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}