{"id":2610,"date":"2023-08-08T08:14:29","date_gmt":"2023-08-08T08:14:29","guid":{"rendered":"http:\/\/serano.clapat-themes.com\/?post_type=serano_portfolio&#038;p=2610"},"modified":"2024-02-01T19:36:41","modified_gmt":"2024-02-01T18:36:41","slug":"green-leafs","status":"publish","type":"serano_portfolio","link":"https:\/\/www.yougodigital.net\/?serano_portfolio=green-leafs","title":{"rendered":"Empethy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2610\" class=\"elementor elementor-2610\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96e58e3 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"96e58e3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ece39b7\" data-id=\"ece39b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd6f22 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"6cd6f22\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a40a37 elementor-widget elementor-widget-text-editor\" data-id=\"3a40a37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #d1d5db; font-family: S\u00f6hne, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif, Helvetica Neue, Arial, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"white-space-collapse: preserve;\">Our primary goal was to devise an effective online strategy to increase the number of potential adopters. This involved implementing cutting-edge digital marketing solutions to enhance the match between potential adopters and pets. Additionally, we aimed to develop a sustainable business model for Empathy.it, ensuring long-term growth and success.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd96393\" data-id=\"cd96393\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d20c5c6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d20c5c6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1709\" height=\"959\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/368442367_623584586551649_5521080832539226853_n.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3013\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/368442367_623584586551649_5521080832539226853_n.png 1709w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/368442367_623584586551649_5521080832539226853_n-300x168.png 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/368442367_623584586551649_5521080832539226853_n-1024x575.png 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/368442367_623584586551649_5521080832539226853_n-768x431.png 768w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/368442367_623584586551649_5521080832539226853_n-1536x862.png 1536w\" sizes=\"(max-width: 1709px) 100vw, 1709px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc38828 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"fc38828\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cbb0fe\" data-id=\"7cbb0fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c311d9e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c311d9e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1320\" height=\"864\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Frame_1878.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3021\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Frame_1878.webp 1320w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Frame_1878-300x196.webp 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Frame_1878-1024x670.webp 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/Frame_1878-768x503.webp 768w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66decdc\" data-id=\"66decdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c73515b text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"c73515b\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Implemented Strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c7dcc elementor-widget elementor-widget-text-editor\" data-id=\"c2c7dcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We leveraged Google Ads and Facebook Ads to create targeted, dynamic campaigns. By analyzing user search behavior on Empethy.it, we were able to showcase pets that aligned perfectly with each user&#8217;s preferences. This approach allowed us to make effective and precise matches, enhancing the likelihood of adoptions.\u00a0<\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">Our role as marketing directors encompassed a holistic strategy. We optimized their blog for better SEO, engaged in affiliate marketing to monetize site traffic, and revamped their social media presence. Our focus was to build a cohesive and resonant brand identity across all platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">The rebranding and website overhaul were crucial in aligning Empathy.it&#8217;s digital presence with its mission. The rebranding was not just aesthetic but a strategic move to resonate with their audience and showcase their innovative spirit.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bac7775 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"bac7775\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d72520\" data-id=\"6d72520\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04b4d1a text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"04b4d1a\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Achievements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55ea33 elementor-widget elementor-widget-text-editor\" data-id=\"f55ea33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our collaboration led to substantial growth in the number of adopters and heightened brand awareness. The comprehensive strategy not only improved the brand image but also established a new, sustainable business model centered around ESG (Economic Sustainable Goals). This approach attracted several rounds of investment, culminating in over 400,000 euros, showcasing the power of innovative digital marketing in driving both commercial success and positive social impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7e980a\" data-id=\"a7e980a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0b121 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1f0b121\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/IMG_6949.jpeg\" class=\"attachment-full size-full wp-image-3018\" alt=\"\" srcset=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/IMG_6949.jpeg 2048w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/IMG_6949-300x200.jpeg 300w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/IMG_6949-1024x683.jpeg 1024w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/IMG_6949-768x512.jpeg 768w, https:\/\/www.yougodigital.net\/wp-content\/uploads\/2023\/08\/IMG_6949-1536x1024.jpeg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[30],"class_list":["post-2610","serano_portfolio","type-serano_portfolio","status-publish","hentry","portfolio_category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio"}],"about":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/types\/serano_portfolio"}],"version-history":[{"count":6,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2610\/revisions"}],"predecessor-version":[{"id":3061,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2610\/revisions\/3061"}],"wp:attachment":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2610"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=2610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}