{"id":2976,"date":"2024-01-09T17:42:22","date_gmt":"2024-01-09T16:42:22","guid":{"rendered":"https:\/\/www.yougodigital.net\/?post_type=serano_portfolio&#038;p=2976"},"modified":"2024-02-01T19:37:16","modified_gmt":"2024-02-01T18:37:16","slug":"fantaculo","status":"publish","type":"serano_portfolio","link":"https:\/\/www.yougodigital.net\/?serano_portfolio=fantaculo","title":{"rendered":"Fantaculo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2976\" class=\"elementor elementor-2976\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21706ec dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"21706ec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55e4c05\" data-id=\"55e4c05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67a957a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"67a957a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2024\/01\/emblems-w-clouds.webp\" title=\"emblems-w-clouds\" alt=\"emblems-w-clouds\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1f65d4\" data-id=\"d1f65d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c00199 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"4c00199\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Objectives\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd54a8 elementor-widget elementor-widget-text-editor\" data-id=\"dfd54a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 29-01-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The primary goal for Fantaculo was to increase the company&#8217;s revenue, with a target of achieving approximately 400,000 euros in annual turnover. This objective required a strategic approach to digital marketing, focusing on expanding the user base, enhancing user engagement, and increasing sales through various online channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c9e4cf dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"3c9e4cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f82f73\" data-id=\"9f82f73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d7d945 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"8d7d945\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Implemented Strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a65523 elementor-widget elementor-widget-text-editor\" data-id=\"0a65523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We rolled out targeted marketing campaigns on Facebook, Google, and TikTok. These platforms were chosen for their wide reach and ability to connect with diverse segments of the fantasy football audience.<\/p><p>Through Facebook instagram and tiktok, we conducted targeted campaigns aimed at boosting sales and attracting new customers. By showcasing Fantaculo&#8217;s unique features and user benefits, we effectively drove new user registrations and transactions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2de4915\" data-id=\"2de4915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dc82e2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3dc82e2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2024\/01\/mock-pro.webp\" title=\"mock-pro\" alt=\"mock-pro\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8caba5 dark-section row_padding_top row_padding_bottom inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"a8caba5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a7f1cf\" data-id=\"2a7f1cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b13bd4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5b13bd4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.yougodigital.net\/wp-content\/uploads\/2024\/01\/auction-live.webp\" title=\"auction-live\" alt=\"auction-live\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-886f4a1\" data-id=\"886f4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65f6a78 text-align-left elementor-widget elementor-widget-serano_heading\" data-id=\"65f6a78\" data-element_type=\"widget\" data-widget_type=\"serano_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"block-title has-mask-fill\">Achievements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5311e elementor-widget elementor-widget-text-editor\" data-id=\"1c5311e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our multifaceted digital marketing approach successfully increased Fantaculo&#8217;s revenue to the targeted 400,000 euros. The targeted campaigns across Facebook, Google, and TikTok, combined with strategic content creation and data-driven email marketing, significantly boosted user acquisition and retention. The expansion on TikTok and the use of YouTube for engaging content further solidified Fantaculo&#8217;s position in the fantasy football market, demonstrating the effectiveness of a comprehensive digital marketing strategy in achieving significant business growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[26],"class_list":["post-2976","serano_portfolio","type-serano_portfolio","status-publish","hentry","portfolio_category-e-commerce-strategy"],"_links":{"self":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio"}],"about":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/types\/serano_portfolio"}],"version-history":[{"count":4,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2976\/revisions"}],"predecessor-version":[{"id":3120,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=\/wp\/v2\/serano_portfolio\/2976\/revisions\/3120"}],"wp:attachment":[{"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2976"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.yougodigital.net\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=2976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}